Here are the results of an analysis of similar products to the original idea. The results are a very basic overview that is subjective as the focus is on the testers (see specification in terminology) opinions of the features of the competition rather than some extensive academic research.
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The information that is presented in this section is taken from the same references that the pictures caption refers to. The additional information is collected from downloading and usage of the application by the testers. The tested applications are the Where to eat?, FoodFinder, Max Locator and Wayne's Coffee applications.
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There is only a few quality attributes comparisons as the product often largely differs from Get to the point. As most of the products cost money the contractors couldn't verify the testers results by buying the products and the few that could be comparable to Get to the point were too few to be able to make many valid comparisons even if said applications were bought. Therefore the quality attributes comparison are sparce and done with the QUPER method.

\subsubsection{The FoodFinder application}

The FoodFinder application is a quick and convenient way to find a restaurant near the users location and is easy to use.\\
FoodFinder also allows the user to quickly locate the nearest supermarket, bakery, health food store, ice cream shop, coffee and espresso shop, donut shop, bagel shop, and such.
 
This application helps the user find all kinds of dining, from a wide selection of different kinds of restaurants, and shows the selected restaurant location on a map.

FoodFinder quickly identifies the user's location and lets the user choose the nearest restaurant of user's choice. The user can scroll alphabetically through the different kinds of restaurants or quickly jump to a letter with an A-Z side panel.

When a user selects a list, the user can see the restaurant's exact location on the map, the address, telephone number, and the distance from where the user is. The user can call the restaurant directly by tapping on the phone icon.\\
FoodFinder is a free application and the screenshots are found in appendix on page \pageref{foodscreens}.

\subsubsection{The Where to eat? application}

In the first view of the application the user has several choices of how to search, and what to search from. 
The user can choose between restaurants, transportation, stores etc. 
In the second view of the application the user has the choice of which type of food the user would fancy. 
The user is then asked to choose a specific restaurant to be posted on the map.
The user can also choose all restaurants, of all categories, to be posted near his location.\\
The user can get directions to the selected pin, by foot, car or commute - there for each Where to Eat? posts the traveling time.
The user can save list of favourite restaurants, and the application automatically saves the restaurants you recently have visited. 
The user can scroll the map view, zoom in and zoom out. The application also shows the address of the restaurant and let the user call the restaurant, 
get the phone number, rating, review and share information through social medias. The application cost 22 SEK and the screenshots for this application can be found in appendix on page \pageref{wherescreens}.

\subsubsection{Conclusions of the studies of FoodFinder and Where to eat?}

The name FoodFinder is already in use for another application, this strongly argues that we have to rename the application that has been given to us in the project mission.\\ 
The features that were given to us by the product owner are very similar to the ones in both ``FoodFinder'' and ``Where to eat?'' application, 
they even have several additional features than what our application would have from what's specified in the project mission. 
The application that the product owner has given to us is therefore not market oriented. The similar features we found were first and foremost: 

\begin{enumerate}
\item
Finding the user desired restaurant via category, posting the results on a map, giving the directions on different ways of travelling.
\item  
It lets the user add favourites, ratings and sharing with other application users.
\item
Posting the address, number and call the selected restaurant through the application.
\item
The application is connected to different social media.
\end{enumerate}

The fact that the application specified in the project mission is nearly the same application as FoodFinder and Where to eat? means that the product owner's project mission no longer is market oriented.
The group has therefore presented a new idea, which would be market-oriented, to our product owner.
The new idea is based on making a general application with some design differences, which are implemented by the product owner's design team, 
can be sold to different companies, of all kinds of businesses.\\\\

Because of the extent of the studies of similar companies and the shift of our project mission we will not go any further with the closer analysis of the above applications.

\subsubsection{BK Finder}
The idea of having a general application that can easily be customized for different companies has already been implemented by the application company BulletBee.
The main difference that still makes our application market-oriented is that BulletBee has only targeted fast food businesses and that they don't seem to do it with the consent of the companies. 
BulletBee doesn't have the offers view (a requirement which has been elicited during the later market analysis, it will be mentioned later) and said application cost money for the users. One of the applications BulletBee has created is BK Finder.

The application finds a desired Burger King restaurant for the user. 
The user has three ways of doing that: by searching for his/her favourite restaurant, by going through earlier visited restaurants or by choosing to search for restaurants near the user's location.
When the user has selected the desired restaurant the application shows the name, address, telephone number, opening hours and distance if following a car path and as a straight line. The application saves the users favourite restaurants, and the user history. The user can also call the selected restaurant easily through the application. Screenshots of BK finder can be found in appendix on page \pageref{bkscreens}.\\\\

BulletBee as earlier mentioned has very similar applications. These applications are created adapted to Subway Sandwich, Kentucky Fried Chicken and Starbucks.

\subsubsection{Max Locator}

The Max Locator is an application that is very inspiring for the end product of our general application (after the product owners design developers have 
done the specification for the specific company) we want to develop. \\ 
The application is free and is published by Max. What we can see there is no general application in the background that is a competitor to our application.\\

The application has features that are desirable for our application such as:
\begin{enumerate}
\item
Company offers, that involves all customers and special offers for the application users.
\item
Map view over the nearest Max restaurant, and the choice for the user to get a list over all restaurants, with the nearest on top and then the opportunity 
to get the map view of the chosen restaurant, that may not have been the nearest location based on the user's location.
\item
The application has the feature that it can locate the user and give him the directions of the user's selected restaurant by car, foot or commute. This is done through Google maps and 
therefore have the Google Maps' features.
\item
The application show the information: address, telephone number, opening hours, whether the restaurant has a drive-through or not and a picture of the restaurant.
\item 
On the first view of the application there is an ''about the company`` button where the user can choose to take part of that information or not. 
\item
There is an offers view, where the offers are limited.
\end{enumerate}
The application has a lot of the company logos and advertisements. The conclusion is that is because it is developed on the demand of Max themselves, where Max
see a good use for the application being good in helping the customers find the restaurant and the opportunity to get the advertisements out to their customers.
This indicates our main idea of how adding the specified company's (end company that buys the finished and custom made application) logos, having a coupon view and 
an about view. The Max locator screenshots are found in appendix on page \pageref{maxscreens}.

\subsubsection{Wayne's Coffee}

The Wayne's Coffee application has the following features:
\begin{enumerate}
\item
The user can search after a Wayne's coffee shop by first choosing the city of interest or lets the user choose from a list over all coffee shops in that city is with the nearest at 
the top, based on the user location. Following the user has to choose a specific coffee shop.\\
\item
A map is shown with pins for the coffee shops locations, they do not offer directions, but the information of the address is posted for the specified coffee shop.
\item
The application has an ''erbjudande`` button that shows the customer offers.
\end{enumerate}

This application has a bit less features than ''Max Locator`` but the principal of the application is very similar.
 Wayne's Coffee has released this application themselves and it's offered for the user for free. 
We can see the same tendencies in this application regarding logos and offers view as in the ''Max Locator`` and the
 ''erbjudande`` button that shows the customer offers.\\  
 Wayne's Coffee have themselves released this application and it is offered for the user for free and the screenshots from this application can be found in appendix on page \pageref{waynscreens}.
\newpage
\subsubsection{Features overview}
This subsections information is listed in the table \ref{table:nonlin}. Cross means that the application has said feature. A zero means that the application lacks said feature.

%{0.75\textwidth}{@{\extracolsep{\fill}}
\begin{table}[ht]
\begin{tabular}{p{5cm} p{2cm} p{2cm} p{2cm}} % centered columns (4 columns)
\hline\hline %inserts double horizontal lines
Features & BKFinder & Wayne's Coffee & Max Locator \\ [0.5ex] % inserts table
%heading
\hline % inserts single horizontal line
Map view & X & X & X \\
Different kinds of map views, satellite, hybrid etc & 0 & 0 & 0 \\ % inserting body of the table
List of favourites & X & 0 & 0 \\
History over restaurants that the user recently has visited & X & 0 & 0 \\
Have a built-in limitation over how many times the offer can be used & 0 & X & X \\
The offers view & 0 & X & X \\
Calling the restaurant via the application & X & 0 & 0 \\
Get directions via car, commute and by foot & X & 0 & X \\
Displays the address & X & X & X \\
Displays the telephone number & X & X & X \\
Displays the distance & X & 0 & X \\
Displays the opening hours & X & 0 & X \\
Uses Googles standard pins on the map & 0 & X & X \\
Displays different service information & X & 0 & X \\
Advertisements in the application & 0 & X & X \\
Have a tutorial & 0 & 0 & 0 \\
Have an about-the-company button & 0 & X & X \\
Picture of the store & 0 & 0 & X \\
Find-the-closest-store-button available almost everywhere & X & X & X \\
Social media connection, like FaceBook or Twitter & 0 & 0 & 0 \\
A list over the stores & ? & X & X \\ [1ex]

\hline %inserts single line
\end{tabular}
\caption{Summary of the already existing application features. The question mark represents that the testers are uncertain whether BK Finder has a list or not.}
\label{table:nonlin} % is used to refer this table in the text
\end{table}

\subsubsection{Conclusion of the features overview}
The map view seems to be an essential feature for the locator applications, but none of the other applications has the feature to choose from different kinds of map views. \\\\
The testers could also see that none of the applications that had been released by the corresponding company had a favourite list. Because of the lack of this feature it will be included in the contractor's application. However it will be called ''Bookmarks``.
The tutorial feature was not in any of the applications, because of this and after an interview with the product owners this feature was dropped. The argument for dropping this feature is that the application should be easy enough to use that a tutorial would be obsolete.\\\\
 
As expected we concluded that if the company had released the application themselves they seem to would've wanted to have the coupon feature, the about view and implementation of advertisments. One interesting thing we found was the lack of social media sharing in every studied application (of the ones that had support of the corresponding company). Because of this fact the contractors argued that if the contractors include that feature in the application it increases the applications value on the market.
